Toutes les histoires ont une fin.

Mlle Pitch Awards 2024 - Public Price Award & Grand Print Prize Nomination‍

BRIEF :
‍This project was created as part of the 2024 edition of the Mlle Pitch Awards, with the client being the association AIDES. AIDES' request to mobilize the younger generation in the fight against HIV represents a crucial call to action. In the face of a persistent epidemic and ongoing challenges, it is essential to actively involve young people in this struggle. This generation represents the future and has the potential to change mindsets and behaviors around HIV. By responding to this request, AIDES aims to raise awareness among young people, encourage them to get involved, and become agents of change in prevention, testing, and support for people living with HIV.

Concept :
‍We seek to weave a connection between the past and the present, between the struggles of yesterday and those of today. We draw upon the history of major civic mobilizations, moments when the people stood up to change the course of events. Each action, each movement is a link in the chain of progress, thus shaping our collective future. By highlighting these emblematic moments, we aim to raise awareness among younger generations. We want to remind them that the power of change lies in their hands, that their individual commitment can have a profound impact on the world around them. By associating these significant mobilizations with the fight against HIV, we want to show them that their energy, passion, and determination can also help end this epidemic. It is equally important to emphasize that this end can be near and truly achievable.

Baseline :
Our tagline emphasizes that, similar to the historical events illustrated in our posters, through collective engagement, we can truly bring an end to the story of HIV in the near future.

Team :
ROBELIN Quentin, LALBAT Thomas, VONGCHANH Julia, CHAUDHRY Mahnoor, CHERPRENET Leo