Packshot - Fiji Water

A Serene and Majestic Atmosphere

A serene, peaceful, and calming aura fills the air, giving the bottle an imposing presence, largely due to its prestige. This tranquil atmosphere stems from the water's purity and its unrivaled virtues.

For this campaign, the objective was to create a scene that conveys both the softness and the wild, untamed nature of the environment from which Fiji water originates. It was essential to integrate organic and plant elements into the composition to clearly emphasize the image of a pristine, untouched wilderness reminiscent of Fijian forests. The water follows a natural journey, filtering through trees and their leaves, which play a crucial role in its purification before it seeps into underground depths.

The ambiance is dominated by bluish and generally dark tones, evoking a vision of precious water, almost isolated, particularly because it resides beneath the earth’s surface. We aimed to highlight the water’s purity and its complete detachment from human contact, freezing the scene as though this water had never been touched by human hands. The goal was to depict a timeless, untouched world where the water remains preserved in its purest form.

Fiji water, a true marvel of nature, embodies the perfect harmony between a wild environment and immaculate purity. Drawn from the heart of a protected landscape, this crystal-clear water derives its strength from the untamed nature that surrounds it. Every drop reflects the untamed spirit of majestic mountains and lush forests that safeguard this timeless source. Enchanting and soothing, this unique water transports you to a world where tranquility reigns supreme, offering an unparalleled sensory experience. Immerse yourself in the very essence of nature and let yourself be captivated by the wild beauty and absolute purity of Fiji water.

*Fictiv School Project

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