Bonpoint - Glasses

Bonpoint Fictive Concept Campaign: Elegance and Imagination in the Service of Childhood

‍As part of a creative exercise, I imagined a fictional campaign for the brand Bonpoint, designed to promote a unisex eyewear collection for children. Envisioned as a collection with subtle elegance, the campaign draws inspiration from the refined world of golf, incorporating its visual and graphic codes to evoke an atmosphere that is both chic and playful.

I led the art direction of the project, from concept development to the creation of the crafts visuals, paying close attention to composition, texture selection, and color balance to remain true to the campaign’s identity. The visuals were generated using the Midjourney tool, with product integration and retouching carried out in Adobe Photoshop.Conceived and produced entirely within a single day, this project allowed me to channel creativity, responsiveness, and attention to detail in a fully fictional framework, while strengthening my ability to design a cohesive campaign rooted in a strong and distinctive universe.

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